MACEY RANDALL


GRAPHIC DESIGNER BASED IN
SALT LAKE CITY, UT.



Beyond+ Loyalty Program Refresh
Alnico
Elena Ceramics
Elbow Room
Telegraph Club
Unusual Alarms of The North Shore
Nature’s Reciprocity
Juice Packaging

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Lady Love by Thee Sacred Souls     




BEYOND+ LOYALTY REFRESH BEYOND+ LOYALTY REFRESH BEYOND+ LOYALTY REFRESH

MY TEAM

Bobbi Dulaney, project lead
Nahum Reyes, creative lead
Sarah Miller, email lead
Macey Randall email designer

WHAT I DID

Promo Email Assets
Email Templates
Triggered Emails
Client: Bed Bath & Beyond
Work: Loyalty Program Refresh
Date: Q3 2025

As part of Bed Bath & Beyond’s rebranding initiative, enhancing the loyalty program became a key focus. Led by Bobbi Dulaney and Sarah Miller, the team developed the core concept and primary logo design. I supported the project by implementing the new branding across the email marketing channel, ensuring consistency and visual cohesion throughout. Together, we delivered a loyalty program identity that reinforces brand trust, drives engagement, and adds tangible value for our customers.


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